One of current topical issues is extension of export flows from the Russian Federation, especially of non-resource ones. Despite the progress in this sector, Russia still needs to be seen as a country producing various quality goods, which dominate in competitiveness world rankings (not only oil and armor). Experts consider it necessary to achieve vital synergy by means of national, export-oriented umbrella brands, backed by state policies on their promotion. Experts suggest considering ways to develop and adjust a concept on development and promotion of Russian national umbrella brands.
During the event experts will discuss best international practices of use of the “Made in…” brand-building and sectoral national umbrella brands to back and enhance national exports. Experts will also consider selection criteria for goods for granting of rights to use a national brand and form a system of national brand-building in Russia, will define key industries and types of goods for its promotion as well as the state role in the initiative realization.
Representatives of the RF executive authorities, business and academic communities and top independent experts will take part in the Discussion.
Date: July 31, 2015, 10:00 a.m.
Venue: Analytical Center for the RF Government
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