The Balance of Paid and Free Additional Education is to Ensure Stability in the Market

21 april 2016

The Analytical Center supported the Moscow International Education Salon held in Moscow. “In the past decade we have seen a marked increase in the number of organizations offering additional education, especially in the private sector. By and large it is a positive trend. However, attention should be paid to the difference in the original capabilities of the public and the private additional education sectors and the low effectiveness of the mechanisms designed to ensure fair competition in the sector,” said Inna Karakchieva, an expert of the Analytical Center, speaking at the debates during the 21st Century Skills networking event.

The main topics of the networking event were future professions, marketing in education, development of the public-private partnership, education quality assessment system, improvement of the state governance mechanisms as well as educational space design and many others.

“The situation is made worse by the lack of PR experts working to promote additional education services and absence of any instruments to legalize the black market of additional education services,” Ms. Karakchieva believes. “The Russian market is characterized by lack of intermediaries between the consumers and providers of services, a high degree of instability, high expectations of free services in this sector and some other unique features. The private sector has so far proved to be far more flexible in its ability to respond to consumer demand in this sector, offering the most sought-after services on short notice.  And while the number of children and adolescents getting additional education is growing from year to year it is important to understand what would be the perfect balance of state to private services that would keep the market stable and guarantee access to education regardless of income or place of residence.”

Of special interest are the motives of the most effective teams, the range of business models, the criteria of success in additional education and replicability of best practices. Under these conditions the role of management in additional education is transforming, the type of educators employed in the system is changing and the public expectations from educators are changing as well.

The expert believes that the market relations that emerge as the right to offer additional education to children is transferred to the private sector require that the state deploy effective instruments for assessing organizations that want to provide such services. It is important to have the right assessment tools to determine what is going on in the market and weed out poor quality services.

Ms. Karakchieva also took part in the Award Ceremony for the Winners and Laureates of the 3rd All-Russian Contest of Best Employers’ Practices of Human Capital Development “Creating the Future” and in the open meeting of the Council for the Ministry of Education and Science of Russia on the development of social partnership in education, youth policy and protection of childhood.

ММСО-2016 drew a lot of attention among professionals and general public alike. More than 50,000 people from all walks of life took part in the event. The main topics were career advice and future professions, game technologies and marketing in education, inclusion and online education as well as designing learning spaces and many others.

The business program included presentations by deputy chair of the Russian Government Olga Golodets, Education and Science Minister Dmitry Livanov, Moscow Oblast Healthcare Minister Marina Zakharova. An important event at the Salon was a meeting between the education ministers of the CIS member states and a visit by UNESCO Director General for Education Qian Tang.