Visual representation of state programs as an instrument for promoting economic policy

31 march 2014

“Visual representation is not just some pictures, it is looking at the state program from a different perspective. There are a lot of examples, where the logic of visual representation required a new vision of the document itself”, - said the Head of the Analytical Center Konstantin Noskov in his welcoming speech during the Roundtable on “Implementation of state programs of the Russian Federation”.

Representatives of public authorities also took part in the event. Konstantin Noskov in his opening speech reminded that under the Governmental order the federal public authorities must prepare visual represented versions of their specific state programs, and he also said that the Analytical Center is ready to share its suggestions on this matter.

Visual representation is required to increase the openness and transparency of state management toward society. Visual represented programs must be created in a way that any citizen would understand them, assess the directions and actual results of the Governmental activity. At the same time, based on the experience of the Analytical Center, there must be at least two versions of visual represented programs depending on the audience – a more simpler one for general public and a more detailed one for professional use.

According to the First Deputy Head of the Analytical Center Vladislav Onishenko, a visual represented program is not a document itself, but an instrument for promoting economic policy, and thus it may contain phrases and proposals which are not included into the program itself, but they have the role to disclose the essence of its provisions in the simplest way and with maximum precision. This is suited for versions of the programs that are addressed to the general public.

Deputy Head of the Department for Public Relations Oleg Danilov spoke about the procedure for presenting complex documents through the inforgaphic technique, developed by the Analytical Center. This procedure based on using three experts – a field analyst who makes the short version of the document, a designer-analytic who makes the sketches accordingly to the content of the document, and, of course a graphic designer. “The key point is not to lose or distort the meaning of the text”, - considers Oleg Danilov.

The materials presented by the Analytical Center attracted a great interest and caused a lively discussion.