Creative Industries Create New Opportunities and Accelerate Change

16 august 2017

The Analytical Center has discussed the development of creative industries labor market. "This development includes coordination of existing measures to support innovative projects, improvement of the specialized single information resource designed to promote the products and services of small innovative businesses," said Inna Karakchieva, Expert of the Analytical Center, as she opened the event.

According to the expert, global creative industries generate a revenue of $ 2,250 billion and provides 29.5 million jobs, contributing $ 200 billion to global digital sales and supplying products with high export potential. Creative industries as a locomotive of online economy are a dynamic sector in the world's economy, creating new opportunities and accelerating change, Ms. Karakchieva believes.

Creative industries are among the most dynamic sectors in global economy, being based on creative intellectual work and capable of generating income through trade and intellectual property rights, says Irina Egorova, President of the Association of Art Industry Market Participants. "Creative industries are at the crossroads of the arts, culture, business, and technology and they represent a separate type of economic activity," the expert pointed out. Creative economy is an emerging concept dealing with interface between creativity, culture, economics, and technology in the contemporary world, which is dominated by images, sounds, texts and symbols.

 "To develop this field, it is necessary to establish cooperation between businesses, artists, creators, academia, and civil society, and they need to cooperate not only with each other, but also with governments, giving a push to promote creative economy as a new source of growth and to share knowledge and information through its research, analysis, and statistics," she stressed.

Roman Fedotov, Director of Olympus Licensing and Merchandising Industry Participants Association, called licensing an integral part of creative industries. "Licensing is a way of using intellectual property products. "Companies wishing to gain access to a loyal audience, to add emotional value and make their products more recognizable, acquire rights from authors of creative content to use their images, characters, or musical pieces," the expert said. In Russia, it is the animation sector that is better developed in terms of licensing. For example, the characters of such animated series as Masha and the Bear, Smeshariki, and Luntik are being successfully turned into a product and sold. "The share of toys with domestic licenses fell to 7% in January-October 2016, although they accounted for 9% during the same period in 2015. Kids do know and love Russian cartoon characters, but our studios still cannot effectively monetize their content," Fedotov added. The domestic licensing market shows high growth rates, but it still has huge potential; Russia accounts for 1.5-2% of the global market, the expert explained.

Russia lacks specialists who can develop licensed programs, Fedotov believes, so it is important to create a system of additional licensing training.

The event was held as part of the roadmap for the development of technological entrepreneurship in higher educational institutions.