“Reputation strategy is an important component in creating attractiveness of the education both in the country and in the international arena. It is important to define the trends that influence the reputation strategy, the challenges it faces with, and the development priorities it has,” said Ms. Inna Karakchieva, leading expert of the Department for Social Policy of the Analytical Center, at the Round-table “Reputation strategy of the education system: assessment of trends, challenges, risks, and prospect for development.”
Accelerating changes, infrastructure developments and investment crisis - all these are challenges the image strategy faces, believes the expert. “In Russia, there is a large interregional gap, so when improving the education system, we should take into consideration that we find ourselves in circumstances of having vast variety of regions with their social, economic and cultural development factors,” said Ms. Karakchieva.
As to the regulatory framework, it is developed and sufficient in Russia to implement key positions for forming the image strategy, considers the analyst.
“The key challenge of the education system is the speed of current changes in this area that considerably exceeds the educational cycle,” thinks Mr. Alexander Adamsky, Scientific Director of Autonomous Non-Profit Organization Eureka Educational Policy Institute. According to the expert, due to this educators and the parent community are moving at different speeds. “The professional community that tries to keep up with changes is moving far forward, but parents are behind of this movement and the institutional base is an obstacle between them,” clarified the expert.
In addition, Mr. Adamsky notes that the professional community is strongly disjointed, but, in his opinion, it is normal, as no consensus is possible in this area. The parent community is also diverse due to their needs: geographical, ethnic, multicultural, etc. “However, the institutional base cannot be non-uniform, it must be unified. This is a very big problem at the moment,” thinks the analyst.
“It is important to build a map of knowledge, qualifications and competencies, create testing and qualification centers, and authorities should supervise compliance with the laws,” considers Mr. Mikhail Kushnir, a member of the Board at the Education League. According to the expert, the main problems are the lack of goal and customer of the education system.
Participants of the event also discussed domestic and international experience in forming image strategy of education systems and assessed probable risks.